James Busbin
"Developing New Products"
"Consumer Behavior in the 21st Century"
"Meeting Competition"

Dr. James Busbin, professor and graduate of the University of Tennessee, has written more than thirty conference papers and fifteen articles about new product development and marketing strategies. He has worked as a consultant for companies such as Holly Ridge Foods in Wilmington and for agencies such as the U.S. Strategic Defense Command. He is a seasoned convention speaker.

David Coffee
"Technology and the Accounting Profession"

Associate Professor of Accounting Dr. David Coffee will bring you up-to-date on new technologies for accountants. A certified public accountant, he holds a doctorate in accounting from the University of Kentucky. He writes about accounting issues for academic journals.

Scott Higgins
"Communication Strategies for Organizations"
"Working as a Team"
"Managed Care Issues"

An expert in the much-debated health management arena, Dr. Scott Higgins has a doctorate in health sciences management from the University of South Carolina. In 1995, he became WCU's first faculty member to receive the UNC Board of Governor's Award for Excellence in Teaching.

Julie Johnson

Julie Johnson delivers speeches on Consultative Selling, Relationship Marketing, and Buyer-Seller Relationships.

William Kane
"To Prepare for Tommorrow's Workplace, Change Your Thinking"
"Managing Knowledge Workers is a Different Job"
"Systemic Thinking, Vision Statements, and Strategic Planning"
"Tommorrow's Organizations Are here Today. Flexible, Adaptive, Smart, Fast. How Do We get There?"

Educated at Cornell University, Dr. William Kane has some twenty-five years experience in education, including two years as chairman of the University of North Carolina Faculty Assembly. Prepared to speak on just about any business topic you choose, he specializes in management styles, particularly natural resources management. He has won university awards for teaching and service.

William G. Perry
"The Information Age"
"Electronic Commerce"
"The Future of Information Technology"

Dr. Perry teaches systems analysis and design and introduction to information systems. He has experience in private enterprise, international management consulting and publishing. He's the author of "Learn or Lose" - a book outlining the importance of learning in the age of technology.

John J. Sherlock
Presentations regarding leadership and personal/organizational learning theory and practice are tailored to an organization's specific needs.

Dr. John J. Sherlock, assistant professor of human resources, has 20 yearsexperience in high-tech industry, chief operating officer (COO) of global services organization, experienced leader and developer of leaders. He taught atGeorge Washington University and the University of Maryland before coming to WCU. His research and consulting interests focus on the relationship between leadership and learning.

Max Schreiber
"A Briefing of Regional and National Economic Conditions"
"Forensic Economics: Legal Assessment of Damages in Tort Cases"
"Total Quality Management"

Dr. Max Schreiber, associate professor economics and finance, has nineteen years experience in education and private consulting. He has written for magazines such as Business Economics and has worked since 1979 as a consultant to Western North Carolina law firms.